What is International SEO?

International SEO, also known as cross-border SEO or global SEO, is the process of optimizing a website to rank well in search engines for target audiences in different countries and languages. It involves a range of techniques and strategies aimed at making a website more accessible and appealing to users from different regions.

Benefits of International SEO Services for Global Brand Growth

Investing in international SEO services offers a plethora of benefits for businesses aiming to expand their reach and establish a strong global presence. Here are some of the key advantages of leveraging international SEO expertise:

1. Expanded Market Reach

International SEO enables businesses to tap into new markets and reach a wider audience, increasing their potential customer base. By targeting specific countries and languages, companies can tailor their content and marketing efforts to resonate with local preferences and search behaviours.

2. Enhanced Brand Visibility

Effective international SEO strategies boost brand visibility on a global scale. As a website’s rankings improve in search engines across different countries, more potential customers will discover the brand, leading to increased brand recognition and awareness.

3. Targeted Traffic Generation

International SEO focuses on attracting qualified traffic from relevant markets, ensuring that website visitors are genuinely interested in the products or services offered. This targeted approach leads to higher conversion rates and improved sales performance.

4. Competitive Advantage

In an increasingly competitive global marketplace, international SEO provides a significant edge for businesses. By proactively optimizing their websites for international search, companies can outpace competitors and gain a foothold in new markets.

5. Long-Term ROI

International SEO is an investment that yields long-term returns. As a company’s global presence grows, it establishes itself as a trusted authority in its industry, leading to increased brand loyalty and customer satisfaction.

Key Steps to Utilize International SEO Services Effectively

To effectively utilize international SEO services and reap the benefits of global expansion, businesses should follow a structured approach:

– Define Target Markets: Identify the specific countries and languages that align with the company’s business goals and target audience. Conduct thorough market research to understand local preferences, search trends, and cultural nuances.

– Conduct Keyword Research: Research relevant keywords in the target markets, considering local search terms, translation variations, and search intent. Use keyword research tools to analyse search volume and competition.

– Optimize Website Content: Translate website content into the target languages, ensuring accurate and culturally appropriate translations. Localize content by adapting it to local sensitivities, idioms, and cultural references.

– Implement Technical SEO: Optimize website structure and code for international search engines. Use hreflang tags to indicate language and country variations, ensure mobile-friendliness, and optimize page loading speed for global audiences.

– Build Backlinks: Build a strong backlink profile from reputable websites in the target markets. Reach out to local bloggers, industry publications, and relevant websites to secure backlinks that boost domain authority and search rankings.

– Monitor and Analyse Performance: Continuously monitor and analyse website traffic, keyword rankings, and conversion rates to track the effectiveness of international SEO efforts. Use data-driven insights to refine strategies and optimize campaigns.

Partnering with International SEO Experts

While international SEO can be complex and time-consuming, partnering with experienced international SEO services can provide several advantages:

– Expertise and guidance: Experienced SEO professionals can provide valuable insights into the unique requirements and challenges of international SEO. They can guide you through the process and ensure your strategies are aligned with your overall business goals.

– Technical proficiency: International SEO often involves technical aspects, such as hreflang implementation and URL structure optimization. SEO experts have the technical expertise to handle these aspects effectively.

– Multilingual capabilities: Many international SEO service providers have in-house translators and content creators who can localize your website content for different languages and cultures.

– Performance tracking and optimization: SEO experts can track your website’s performance in different regions and languages, identifying areas for improvement and optimizing your strategies accordingly.

Choosing the Right International SEO Services Provider

With the growing demand for international SEO services, a plethora of providers have emerged. Selecting the right partner for your business is crucial for ensuring the success of your global expansion efforts. Consider the following factors when making your decision:

– Experience: Choose a provider with a proven track record of success in international SEO campaigns.

– Expertise: Ensure the provider possesses in-depth knowledge of the specific markets and languages you are targeting.

– Communication: Effective communication is essential for a successful partnership. Choose a provider that is responsive, transparent, and aligns with your goals.

– Technology: Ensure the provider utilizes advanced SEO tools and techniques to optimize your website for global search engines.

Conclusion

International SEO services provide businesses with a powerful tool to expand their reach, enhance brand visibility, and drive global growth. By partnering with an experienced and reputable SEO provider, businesses can navigate the complexities of international marketing and establish a strong online presence in their target markets, paving the way for success in the global arena.

• Japan’s competition watchdog, the Japan Fair Trade Commission (JFTC), launches an investigation into Google for potential breaches of antimonopoly laws in web search services.
• The focus of the investigation revolves around allegations of Google providing incentives to Android smartphone manufacturers in exchange for prioritizing Google search over rival search engines.
• This inquiry reflects a global trend of regulatory bodies closely examining major tech companies for potential anticompetitive behaviour.
• Google’s dominant position in various digital services, particularly web search, has led to heightened regulatory scrutiny on a worldwide scale.
• The investigation’s outcome could carry significant implications for Google’s operations in Japan and may establish a precedent for similar actions in other regions.
  

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  In an unprecedented move, Japan’s competition watchdog has initiated an official investigation into Google for possible violation of antimonopoly laws pertaining to web search services. This move mirrors actions taken by regulatory bodies in Europe and other major global economies.

  The Japan Fair Trade Commission (JFTC) recently announced their intention to investigate Google for possible violations of Japan’s Antimonopoly Act, specifically offering incentives to Android smartphone manufacturers who forgo featuring rival search engines in exchange for favourable treatment from Google. If proven, such practices could indicate anticompetitive conduct by the search giant.

  This latest development follows a string of investigations undertaken by antitrust authorities from prominent regions, including Europe and America, into potential monopolistic practices in the tech sector. Together these efforts reveal a global alarm about potential monopolistic practices within this industry.

  Google, a subsidiary of Alphabet Inc., has come under increasing regulatory scrutiny worldwide due to its dominant position across various digital services – particularly web search – worldwide. Investigations aim to ensure fair competition and protect both consumer interests as well as business ones.

  The results of the investigation in Japan could have significant ramifications for Google‘s operations in Japan and could set a precedent for similar actions elsewhere. Industry experts and other stakeholders invested in maintaining an equitable digital landscape will closely follow its progress as the inquiry proceeds.

• Grеta Gеrwig, dirеctor of “Barbiе,” cеlеbratеs thе film’s astounding succеss at thе London Film Fеstival.
• “Barbiе” portrays thе advеnturеs of thе iconic doll and Kеn as thеy transition from Barbiеland to rеality.
• The film’s global box officе еarnings soar to a rеcord-brеaking $1.44 billion (£1.2 billion), еstablishing Gеrwig as thе most succеssful solo fеmalе dirеctor to datе.
• Gеrwig dеscribеs thе procеss of crеating “Barbiе” as an immеnsеly joyful еndеavor, hoping it translatеs into an еqually еnjoyablе viеwing еxpеriеncе.
• Pеrsonally ovеrsееing thе film’s dеbut, Gеrwig еnsurеd audiеncеs еxpеriеncеd thе moviе at its bеst, calling thе еxpеriеncе “thrilling.”
• Gеrwig’s dеdication to rеcrеating thе magic of communal cinеma-going stеms from hеr own chеrishеd childhood mеmoriеs of film viеwing.
• Whilе kееping dеtails undеr wraps, Gеrwig hints at hеr upcoming projеct, sharing thе challеngеs of thе writing procеss and thе rеcurring nightmarеs it brings.

Gerwig on set with Ryan Gosling and Margot Robbie|Greta Gerwig Reflects on “Barbie” Film Triumph at London Film Festival

Director Celebrates Record-Breaking Success of Iconic Doll’s Adventure

Greta Gerwig, the visionary behind the blockbuster film “Barbie,” expressed her profound gratitude for the movie’s extraordinary success, calling it “so moving.” The film chronicles the adventures of the beloved doll and her companion Ken as they venture from Barbieland into the real world.

During an engaging conversation at the London Film Festival, Gerwig shared her elation at witnessing the film resonate with audiences, deeming it “the most thrilling thing.” With a staggering box office revenue of $1.44 billion (£1.2 billion), Gerwig has solidified her position as the most successful solo female director to date.

Embracing the Joy of Creation

Reflecting on the process of crafting “Barbie,” Gerwig revealed, “The process of making it was such joy. It was the most joyful set I’ve ever been on.” She expressed her hope that the joy experienced in making the film would translate into an equally enjoyable viewing experience.

A Memorable Journey

The film was shot in the UK at Leavesden Studios in Hertfordshire and released in July. Gerwig personally visited cinemas during the opening weekend to ensure audiences had an optimal viewing experience. Recalling the experience, she shared, “It was the most thrilling thing.”

Rekindling Childhood Magic

Gerwig‘s passion for the cinematic experience was palpable as she reminisced about her love for watching films in movie theatres during her formative years. She sought to recreate that sense of communal excitement in darkened theatres, which made it especially poignant for her to see audiences connect with “Barbie.”

Teasing the Next Endeavor

While Gerwig didn’t divulge details, she offered a glimpse into her next project, revealing, “I’m working on something right now, I’m in the writing process. And it’s hard. And I’m having nightmares. I’m having recurring nightmares.”

Grеta Gеrwig‘s еxcеptional achiеvеmеnt with “Barbiе” not only marks a historic milеstonе in film but also undеrscorеs hеr ability to crеatе еxpеriеncеs that dееply rеsonatе with audiеncеs worldwidе. Hеr dеdication to storytеlling continuеs to shapе thе cinеmatic landscapе in profound ways.

Inbound marketing is all about creating valuable content that pulls customers toward your brand and establishes a meaningful connection. Let’s explore some of the best inbound marketing strategies that you can swiftly implement in your business.

1.    Content marketing

Content is king in the world of inbound marketing. Develop high-quality, relevant, and engaging content that addresses your audience’s pain points and interests. This can include blog posts, articles, videos, infographics, and more.

The key to successful content marketing is understanding your audience’s needs and pain points. By addressing these issues through your content, you can position your brand as a trusted source of information and expertise. Over time, this builds credibility and fosters brand loyalty.

2.    Search Engine Optimization (SEO)

SEO is the practice of optimizing your online content to improve its visibility in search engine results pages (SERPs). When your content ranks higher in search results, it becomes more accessible to people actively searching for information related to your industry or products.

Keyword research is a fundamental aspect of SEO. Identify relevant keywords and phrases that your target audience is likely to search for. Integrate these keywords strategically into your content, including in titles, headers, and body text.

3.    Social media marketing

Social media marketing involves using social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others to connect with your target audience and promote your brand. Social media offers a unique opportunity to engage with your audience, build brand awareness, and drive traffic to your website.

To succeed in social media marketing, start by creating engaging profiles for your brand on the platforms where your audience is most active. Share a mix of content, including blog posts, videos, images, and infographics. Engage with your followers by responding to comments, addressing questions, and running interactive campaigns.

4.    Email marketing

Email marketing remains an effective inbound strategy. Build an email list of interested prospects and customers and send them valuable content, product updates, and exclusive offers. Personalize your email campaigns to cater to individual preferences and behaviors, enhancing customer engagement.

Email marketing is an effective way to nurture leads, convert prospects into customers, and retain existing clients. It allows you to stay top-of-mind with your audience and provide them with valuable content that keeps them engaged and informed.

5.    Influencer marketing

Collaborate with influencers in your industry who have a significant following. Influencers can help you reach a broader audience and build trust among their followers. When influencers promote your products or services, it can drive traffic and generate leads for your business.

Influencer marketing works well when the influencer’s audience matches your ideal customer profile. The authenticity and credibility of the influencer play a crucial role in the success of these campaigns.

6.    Landing pages and lead generation

Create dedicated landing pages with compelling offers such as e-books, webinars or free trials to capture leads’ information. These pages should be designed to convert visitors into leads by collecting their contact information. Once you have their information, you can nurture leads with targeted content and move them through the sales funnel.

7.    Customer Relationship Management (CRM) Systems

Implementing a CRM system can help you organize and manage your customer data effectively. This allows for more personalized and targeted marketing campaigns. You can track customer interactions, preferences, and purchase histories to tailor your messaging and offers.

Conclusion

Inbound marketing strategies are essential for businesses seeking to attract, engage, and convert their target audience organically. By implementing content marketing, SEO, social media marketing, email marketing, and influencer marketing, you can create a robust digital presence that resonates with your audience and drives business growth. These strategies are adaptable and can be tailored to your specific industry, goals, and target audience, making them valuable tools in today’s competitive digital landscape.

The Root Causes-iPhone 15 Overheating Concerns

Apple explained that the initial warmth experienced by some users during the first few days of setup or data restoration is due to heightened background activity. This anomaly arises from a bug within the latest iOS 17 software. Additionally, certain third-party apps have been identified as contributing to the system overload, leading to increased device temperature.

Collaborative Efforts with Developers-iPhone 15 Overheating Concerns

Apple is actively collaborating with developers of the apps responsible for the overheating. Fixes are being developed and will soon be released. Notably, Instagram, Uber’s app, and Asphalt 9 were mentioned as culprits, with Instagram already implementing a solution on September 27.

Hardware Design and Dissipation-iPhone 15 Overheating Concerns

 While the iPhone 15 Pro line introduces hardware enhancements like a titanium frame and an A17 Pro chip with improved graphics capabilities for gaming, Apple asserts that these alterations do not underlie the overheating issue. The new design actually enhances heat dissipation, surpassing previous stainless steel models.

No Impact on Performance or Safety-iPhone 15 Overheating Concerns

Apple assures users that the overheating concern does not compromise the long-term performance or safety of the iPhone. Furthermore, the forthcoming software update will not involve any reduction in processor speed for the latest models.

Clarification on Charging-iPhone 15 Overheating Concerns

The adoption of USB-C charging, a standard feature in the latest models, is not connected to the overheating issue. However, Apple does caution that the use of a high-wattage charging adapter (exceeding 20 watts) might lead to temporary warmth.

Closing Remarks-iPhone 15 Overheating Concerns

While hundreds of users have reported elevated temperatures on their iPhone 15 Pro and iPhone 15 Pro Max devices, Apple is actively working to address these concerns. An iOS 17 software update is on the horizon, although specifics regarding its release date and version number are yet to be disclosed. In the meantime, users can anticipate a smoother, cooler experience with their iPhones in the near future

Apple, while contesting the French findings, emphasized that the iPhone 12 is certified by numerous international bodies as compliant with global standards. Nevertheless, on September 15th, the tech giant committed to issuing a software update to align with the testing methods employed in France.

The French digital ministry source revealed that the authorities are currently reviewing the update, signaling Apple’s commitment to resolving the issue without resorting to a costly recall.

The concerns over radiation levels in France, based on differing test results compared to those in other countries, have spurred inquiries and precautionary measures across Europe. Belgium, for instance, has also expressed interest in benefiting from the forthcoming software upgrade.

Industry experts have reassured users that there are no immediate safety risks, as regulatory limits are well below the thresholds where evidence of harm from phone radiation has been observed. These limits are primarily based on the risk of burns or heatstroke.

Apple has recently unveiled the iPhone 15, and while the iPhone 12 is no longer available directly from Apple, it can still be obtained from third-party vendors or through trade-in programs.

As part of its routine maintenance, Apple regularly provides software updates for its devices, often aimed at enhancing security features. These updates can be specific to a particular model or region, and multiple updates may be issued within a single month.

In the case of the iPhone 12, users will be prompted to install the software update once it becomes available. Apple remains committed to ensuring the safety and compliance of its products in accordance with global standards.

Various state and federal courts are currently handling cases related to competition law, focusing on aspects such as Amazon’s pricing strategies, operation of fulfillment centers, and its relationships with major book retailers.

Here is an overview of some key cases:

1. California, Washington D.C. Attorneys General: Both California and the District of Columbia attorneys general have taken legal action against Amazon.com, alleging unfair practices in product pricing policies. They assert that Amazon unjustly prevents merchants from offering lower prices on their own platforms or at competitors like Walmart, Target, and Costco.
2. Consumers’ Price Inflation Claims: Amazon is facing two separate consumer lawsuits in a federal court in Seattle. One accuses the company of artificially inflating prices on its platform, while the other alleges that Amazon‘s policies have led to price hikes for goods sold elsewhere. The estimated damages in these prospective antitrust class actions range from $55 billion to $172 billion.
3. Fulfillment Centers: Consumers have initiated a class action in Seattle federal court, claiming that Amazon has attempted to stifle competition for shipping and fulfillment services. They argue that this has resulted in higher costs for shoppers. Amazon won an initial victory, contending that consumers do not directly purchase fulfillment services.
4. E-Books: In Manhattan federal court, consumers have filed a prospective class action accusing Amazon of artificially inflating the prices of retail trade e-books on its platform. The lawsuit contends that Amazon unlawfully restricted publishers from offering lower e-book prices elsewhere.

These lawsuits collectively represent a significant legal challenge for Amazon, with potential repercussions for its business practices. It underscores the broader regulatory scrutiny facing major tech companies in the current landscape.

Source: Reuters

The ban on iPhone 12 sales in France has sent shockwaves through the tech industry and raised crucial questions about the implications of SAR levels in electronic devices. This article delves into the specifics of SAR, the reasons behind the ban, Apple’s response, and the broader implications on consumer electronics and public health.

Understanding SAR and Radiation Concerns

Specific Absorption Rate (SAR) stands as a pivotal metric employed to gauge the extent of the human body’s exposure to radio frequency (RF) energy emanating from an array of sources, cell phones being a prominent one. This metric serves as a crucial tool in assessing the safety quotient of electronic devices, particularly those we habitually carry around and hold close.

In France, regulatory authorities have meticulously defined a threshold for SAR, setting it at 4 watts per kilogram. This benchmark is carefully established to govern mobile phones, ensuring that they emit radio frequencies at levels deemed safe for users. The intention behind this regulation is to safeguard individuals from potential risks associated with prolonged or frequent exposure to elevated levels of RF energy. Notably, this limit is calibrated to account for the various ways users engage with their devices, including holding them to their ears during calls or stowing them away in pockets.

The iPhone 12 Dilemma: A SAR Reading Beyond Limits

The recent scrutiny on iPhone 12, undertaken by the National Frequency Agency of France (ANFR), brought to light a concerning revelation. According to their comprehensive tests, the iPhone 12 displayed a SAR reading of 5.74 watts per kilogram. This reading, surpassing the established limit of 4 watts per kilogram, promptly raised alarm bells within regulatory circles. It underscored a potential deviation from the prescribed safety levels, necessitating a reevaluation of the device’s compliance with established standards.

This finding effectively prompted the subsequent regulatory action of demanding the removal of iPhone 12 from the French market. The decision rested on the critical premise of prioritizing user safety and ensuring that electronic devices, despite their undeniable utility, do not pose unforeseen health risks. This incident not only serves as a cautionary tale but also accentuates the importance of rigorous assessments and adherence to SAR limits in preserving public health. It exemplifies the unwavering commitment of regulatory bodies to uphold safety protocols, even in the face of technological advancement and widespread device usage.

SAR is a metric used to measure the body’s exposure to radio frequency energy from various sources, including cell phones. In France, regulators have set a limit of 4 watts per kilogram for the SAR of phones that users may hold or keep in their pockets. However, tests conducted by the National Frequency Agency of France (ANFR) revealed that the iPhone 12 recorded a SAR of 5.74 watts per kilogram.

Apple’s Response and Global Standards

In response to the concerns raised, Apple stated that specific models of iPhone 12 designed for the United States, Canada, Japan, China’s mainland, Hong Kong, and Macao met the applicable limits. However, there was no mention of the iPhone 12 model A2407, which would be available in other countries and regions, such as Europe. Apple asserted that its iPhone 12 adheres to global radiation standards, although Forbes has reached out to Apple for further comments.

Broader Context on Electromagnetic Waves and Health Concerns

While the World Health Organization asserts that there are no immediate health concerns associated with low levels of electromagnetic waves, further research is still warranted. Studies, including one from the European Union, have suggested a potential link between extremely low-frequency electromagnetic fields and cancer, particularly in children exposed to power lines. However, it’s important to note that mobile phone use itself was not found to increase cancer risk.

Striking a Balance Between Innovation and Safety

The ban on iPhone 12 sales in France serves as a stark reminder of the critical need to monitor and regulate radiation exposure stemming from our most cherished electronic devices. In an era where technology is evolving at an unprecedented pace, it becomes imperative to weigh the benefits of innovation against potential health risks. This incident, occurring concurrently with the launch of the iPhone 15, thrust the dialogue surrounding electronic device safety into the spotlight.

As we move forward, it is essential for both manufacturers and regulatory bodies to collaborate closely. This collaboration should aim at setting and enforcing strict safety standards, ensuring that consumers can enjoy the fruits of technological progress without compromising their health. Striking this balance is not only a matter of policy and regulation but a shared responsibility to safeguard the well-being of individuals worldwide.

The ban in France resonates globally, emphasizing the pressing need for comprehensive assessments of device safety standards, and igniting a broader conversation about the implications of rapid technological advancements on public health.

The Rise of TikTok Influencer Marketing

To understand the intricacies of choosing the right TikTok influencer for your advertising campaign, it’s essential to first recognize the rise of TikTok influencer marketing and its significance in the digital marketing realm.

TikTok, with its rapidly growing user base and global reach, has become a powerhouse in the world of social media. The platform’s unique short-video format has captivated users of all ages, making it a fertile ground for influencer marketing. TikTok influencers, who have amassed massive followings through their engaging and relatable content, hold the keys to unlocking this platform’s potential.

However, the key to successful TikTok influencer marketing lies not only in collaborating with influencers but also in choosing the right ones for your brand or campaign. Let’s explore how to navigate this intricate process.

How to Know Which TikTok Influencer to Advertise With

Choosing the right TikTok influencer is akin to finding the perfect puzzle piece to complete your marketing picture. Here’s a step-by-step guide to help you make informed decisions:

1. Define Your Target Audience: Begin by understanding your target audience and their demographics. Who are you trying to reach? What are their interests, age group, and location? This foundational knowledge will serve as a compass for influencer selection.
2. Set Clear Objectives: Determine your campaign goals. Are you aiming to boost brand awareness, drive sales, or promote a new product? Clearly defined objectives will guide your influencer search.
3. Identify Influencer Niches: TikTok has influencers in various niches, from beauty and fashion to gaming and technology. Find influencers whose niches align with your brand or campaign.
4. Research Influencer Metrics: Analyze influencers’ performance metrics. Look at their follower count, engagement rate, and the authenticity of their engagement. High follower counts alone may not guarantee an effective collaboration.
5. Review Content Quality: Quality matters. Examine the content quality of potential influencers. Is their content visually appealing, and does it resonate with your brand’s aesthetics and values?
6. Check for Authenticity: Authenticity is a crucial factor in influencer marketing. Ensure that the influencer’s values and personality align with your brand’s message. Authentic collaborations are more likely to resonate with audiences.
7. Assess Previous Collaborations: Study the influencer’s previous collaborations. Have they worked with brands similar to yours? How successful were those campaigns? This can provide insights into their effectiveness as partners.
8. Engagement and Comments: Pay attention to the level of engagement and comments on the influencer’s content. High engagement indicates an active and engaged audience.
9. Evaluate TikTok Trends: TikTok trends change rapidly. Consider whether the influencer is in tune with current TikTok trends and whether they can adapt their content to stay relevant.
10. Negotiate Terms: Once you’ve identified potential influencers, negotiate the terms of collaboration, including compensation, content requirements, and posting schedules. Ensure that both parties are on the same page.
11. Track and Measure: After the collaboration, closely monitor the performance of your campaign. Track key metrics such as views, likes, shares, and conversion rates to evaluate its success.
12. Build Long-Term Relationships: If a collaboration proves successful, consider building long-term relationships with influencers. Continuity can help reinforce your brand message and maintain audience trust.

Optimizing Your TikTok Influencer Advertising Strategy

Choosing the right TikTok influencer is just the beginning. To maximize the impact of your influencer collaborations, it’s crucial to optimize your advertising strategy:

1. Content Collaboration: Work closely with the influencer to create engaging and authentic content that resonates with their audience while conveying your brand’s message.
2. Clear Call to Action: Include a clear call to action in your content, guiding viewers on what steps to take next, whether it’s visiting your website, making a purchase, or following your TikTok account.
3. Engage with the Audience: Encourage the influencer to engage with their audience through comments, responding to questions, and fostering a sense of community around your brand.
4. Promotion Schedule: Coordinate with the influencer to schedule posts at optimal times for your target audience to maximize visibility and engagement.
5. User-Generated Content: Leverage user-generated content by encouraging viewers to participate in challenges or share their experiences with your product or service.
6. Analyze and Iterate: Continuously analyze the performance of your influencer campaigns and use the insights to refine your future strategies. Adapt and evolve based on what works best for your brand.

Conclusion

Navigating the world of TikTok influencer collaborations requires a strategic approach and a keen understanding of your brand, audience, and campaign objectives. By following the steps outlined in this comprehensive guide, you can make informed decisions on how to know which TikTok influencer to advertise with. Remember that successful influencer marketing goes beyond numbers; it’s about building authentic connections with your target audience and harnessing the creative power of TikTok to achieve your marketing goals. With the right influencers and a well-executed strategy, TikTok can become a valuable asset in your digital marketing toolkit.

Apple’s event, titled “Wonderlust,” will be broadcast live for a global audience. This event marks the company’s second major gathering following WWDC 2023, and it promises to unveil exciting new Apple products, including the iPhone 15 series, Apple Watch Series 9, new AirPods, and much more.

When and Where to Tune In?

The Apple Event will kick off at 1 PM ET / 10 AM PT / 6 PM BST. For viewers in India, you can catch the live stream at 10:30 PM IST. Apple Event will be live-streamed on its website, Apple TV and on YouTube for the entire world to watch.

Note: Live streaming on Apple website uses Apple’s HTTP Live Streaming (HLS) technology. HLS requires an iPhone, iPad, or iPod touch with Safari on iOS 7.0 or later, a Mac with Safari 6.0.5 or later on OS X v10.8.5 or later, or a PC with Microsoft Edge on Windows 10. Streaming via Apple TV requires an Apple TV (2nd or 3rd generation) with software 6.2 or later or an Apple TV (4th generation).

Watch the live event here

What to Expect?

At the much-awaited event, it is expected that the tech giant, for the first time, will launch the iPhone 15 lineup with a USB-C port instead of Apple’s proprietary Lightning connector, reports The Verge. Along with this, Apple might announce the release dates for iOS 17 and watchOS 10 during its upcoming event.

Although reports claim that the USB-C port will be available on all iPhone 15 models, Apple analyst Ming-Chi Kuo said that only the Pro and Pro Max will benefit from faster data transfer rates.

Both premium models will have “at least” USB 3.2 or Thunderbolt 3 ports, while the base iPhone 15 and 15 Plus will have USB 2.0 ports. Some Apple iPhone 15 models are likely to support charging up to 35W which will offer faster charging speeds.

In addition, supply chain analyst Ross Young predicted last year that all models of the iPhone 15 would include the Dynamic Island. The iPhone 15 lineup is also expected to get an ultra-wideband chip as well.

Moreover, the report said that the iPhone 15 Pro and Pro Max are rumoured to feature a titanium frame, slimmer bezels, and a more easily repairable aluminium chassis, similar to the iPhone 14.

The iPhone 15 Pro and Pro Max might also have a faster A17 chip built using the 3nm process, whereas the iPhone 15 and 15 Plus will most likely include the A16 chip included in the iPhone 14 Pro.

In addition to the iPhone 15, Apple is expected to unveil its latest smartwatch lineup — with few major changes so far. The premium Apple Watch Ultra will reportedly retain its 49mm size and come with a new darker titanium case. But as per rumours the Watch Series 9 will come with an updated S9 processor, the report mentioned.

The iPhone 15 isn’t the only Apple device that’s expected to get the USB-C treatment. According to Bloomberg’s Mark Gurman, Apple plans on releasing a pair of AirPods Pro with USB-C during the event.

Kuo predicted in 2022 that Apple would release AirPods with a USB-C charging case this year. Aside from the new case, it’s unclear whether Apple will make any significant changes to the AirPods themselves.

There are a few other things Apple is rumoured to be working on that will most likely not be revealed at the iPhone 15 event. This includes new Macs and iPads, which Apple usually announces in October, the report stated.

The 2023 Apple Event, themed “Wonderlust,” promises to be a milestone in technology. With expectations soaring, Apple is set to unveil a host of groundbreaking products, including the highly-anticipated iPhone 15 series, Apple Watch Series 9, and new AirPods. The event also marks a potential shift in iPhone design, with the introduction of the USB-C port. Excitement is palpable as the tech world eagerly awaits these announcements.

For those eager to witness this momentous event live, you can tune in on September 12, 2023, at 1 PM ET / 10 AM PT / 6 PM BST. Viewers in India can catch the live stream at 10:30 PM IST. The event will be broadcasted on Apple’s official website, as well as on Apple TV and YouTube.

As the curtains rise on Apple’s Wonderlust event, it’s poised to redefine possibilities and set new standards for innovation in the world of technology.

Watch the live event here

Disclaimer: The information in this article is based on speculations and leaks preceding the event. Official updates will be provided during Apple’s Wonderlust event on September 12, 2023.